Scott Meyer

CEO
Ghostery

Scott created Ghostery, Inc. (formerly Evidon Inc. and Better Advertising) while an Entrepreneur in Residence at Warburg Pincus LLC, the global private equity firm that is supporting the company. From 2005-2008, Scott was President and CEO of About.com, a part of The New York Times Company. He spent eight years with The New York Times Company in a number of senior management roles. In addition to his role at About.com, he was the General Manager of the company’s flagship website, The New York Times on the Web. He also served as vice president, strategic planning for The Boston Globe. Before joining The New York Times Company, Scott was with Multex.com (a venture-backed company which was acquired by Reuters in 2003 after a successful IPO in 1999), where he was Vice President and General Manager of its business-to-consumer division.

Check out the incredible speaker line-up to see who will be joining Scott.

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Day 2

Wednesday, March 12th, 2014

10:10 Digital Marketing Tech Breaks the Security of 90% of Websites Studied

In a recent study of 40 of the top websites in the US/UK, including leading financial services, Ghostery Enterprise found that 90% of all websites surveyed have nonsecure tag calls on secure pages, representing a major cyber-security threat to consumers and companies. A single digital marketing technology can expose the organization to a security breach; all it takes is a single non-secure tag on a secure page to instantly render the entire page -- and hence, the site -- vulnerable to being hacked. Most cyber security threats of this nature can be easily remedied with more effective cybersecurity management of third party technologies via real-user monitoring and alerting, delivered in real-time via cloud-based solutions that require no additional implementation of technology by the website.

16:05 Roundtable Discussions

Pick 1 Topic Of Your Choice

#1 Driving Digital Adoption – Just Because You Build It Doesn’t Mean They Will Come How Can You Increase Customer Use?
Melanie Woods, AVP, Digital Product Manager, UMB Bank

#2 Building Mobile Optimized Products & Utilizing Offers To Drastically Increase Revenue In The
Mobile Channel
Patrick Kelly, Executive Director Emerging Channels,
USAA

#3 Mobile 4.0: BBVA Case Study Discussion
Alejandro (Alex) Carriles, EVP, Director of Digital Channels Development, BBVA Compass

#4 Digital Marketing Tech Breaks the Security of 90% of Websites Studied
Scott Meyer, CEO, Ghostery