NetFinance Interactive (past event)
December 02 - 04, 2014
Rancho Bernardo Inn, San Diego, CA
Contact Us: 1.888.482.6012
Ryan Miller
VP Digital Sales
Bank of the West
Check out the incredible speaker line-up to see who will be joining Ryan.
Download The Latest AgendaDay 1
Wednesday, February 12th, 2014
14:30 Workshop: Using Design Thinking to Fail Fast and Innovate
Learn basic Design Thinking skills using Stanford’s dSchool curriculum to bring modern innovation to your workplace. In this workshop, you’ll learn that every employee, regardless of their department or position, can be a design thinker. Participants will learn to engage with real end-users by probing, listening, and ultimately prototype potential solutions using an iterative interview technique to uncover unmet needs and assess possible solutions, all in less than 2-hours. Good ideas fail because we introduce them when the market isn’t ready, we target the wrong audience, or we boil the ocean to pluck out one grain of sand. This workshop will help provide the tools necessary to identify the right solution for a given segment or user and refine that solution in a quick test and learn fashion so that ideas can be brought to market sooner and better than before.