NetFinance Interactive (past event)
December 02 - 04, 2014
Rancho Bernardo Inn, San Diego, CA
Contact Us: 1.888.482.6012
Ron Kerr
VP Multi-Channel Customer Experience, Agency and Field Solutions
Nationwide
Day 2
Wednesday, March 12th, 2014
12:45 Customer Experience Is A Product - So Treat It Like One
For many businesses, the customer experience is a critical variable consumers use when deciding whether to become or remain a customer. And in commoditized businesses, it becomes at least as important as the actual product being sold. Yet, many companies are much more mature in product management than they are in customer experience management. Treat customer experience like a product and you’ll begin to differentiate from your competitors.