Robert McLoughlin

VP, Consumer Research
POPSUGAR

Check out the incredible speaker line-up to see who will be joining Robert.

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Day 1

Wednesday, February 12th, 2014

00:20 Insights Unleashed: Leveraging Consumer Data to Help Brands Create Compelling Original Content

A behind the scenes exploration of the creation of POPSUGAR Insights, including how POPSUGAR helps brands understand consumer behavior, spot trends and create compelling original content via a mixture of original research, 1st party data and expert opinion.