Ray Pun

Strategic Marketing Manager, Mobile Solutions
Adobe

As the head of strategic marketing for Mobile Marketing Solutions across the Adobe Marketing Cloud, Ray is responsible for evangelizing solutions that help marketers create, manage, analyze and optimize their mobile channels and tactics. He works closely with clients across industries including retail, media/entertainment, financial services and technology to understand their mobile marketing strategy and to provide clear guidance for optimizing mobile engagement, conversion, and monetization. Ray is a frequent blogger and recently launched Adobe Mobile Services, which provides a series of app-centric capabilities including app analytics for mobile teams, app experience targeting, and audience testing to deliver optimized experiences.

Prior to Adobe, Ray led the product strategy for mobile analytics at Qualcomm’s Internet Services Division. He was responsible for the product marketing and product management of mobile content delivery solutions in North America and Asia Pacific regions, and partnered with leading mobile operators including Verizon, AT&T, KT, Tata, and Telstra. Ray’s latest blog posts about mobile marketing can be viewed at the Mobile First section of CMO.com and you can follow him on Twitter (@RayPunSD).

Check out the incredible speaker line-up to see who will be joining Ray.

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Day 2

Wednesday, March 12th, 2014

09:10 Extending Digital Marketing Capabilities to Across Channels to Drive Digital Sales

As financial services companies shift their digital strategies from purely servicing customers and reducing costs to personalizing experiences and driving sales, the technology used is required to both integrate and extend across channels (web, mobile, social, call center and branches). In this session Adobe will highlight approaches to extend enhanced digital marketing capabilities across these key channels to unify the understanding of the customer, efficiently create more relevant experiences and increase sales in web and mobile channels.