Parin Kothari

Senior Manager of Online Channel Product Management
TD Bank Group

Parin Kothari is an experienced management consultant who works with macro-level strategic models primarily architecting the building blocks for a business that can withstand and monetize changes in the broader socio-economic environment, especially those related to the maturity of technology. Parin started his career at the Boston Consulting Group in South Asia and more recently was instrumental in establishing the business architecture practice at Wells Fargo Bank’s Internet Services Group. Today, he is at TD Bank’s North American Digital Channels organization driving product management, business architecture and operational maturity. Parin is also active in the community and works on education projects with several not-for-profit organizations across the globe.

Check out the incredible speaker line-up to see who will be joining Parin.

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Day 2

Wednesday, March 12th, 2014

08:50 Keynote : Measurement Of Customer Experience Management: Determining How To Most Effectively Determine The Success Of Your Customer First Strategy By Moving Beyond NPS

• NPS: the good & the bad
• Bottom up CEM to get insights into elements that make up an integrated experience
• Leveraging big data for measurement
• Path from measurement to insights to action

15:35 Roundtable Discussions

Pick 1 Topic Of Your Choice

#1 How To Build Relationships Through The Digital Channels
Jon Biskner, VP of IT, Nicolet National Bank

#2 Beyond Last Or First Click: How Do You Create An Effective Multi-Touch Attribution Model That Makes Digital Spend More Efficient?
Chris Young, Director of Industry Strategy & Marketing, Adobe

#3 Multi-Channel Strategy: Shifting From A 30,000 Foot View To The Ground Floor- How Do You Operationalize It?
Brad Strothkamp, VP, Head of Digital Strategy, Competitive Intelligence, and Customer Insights, U.S. Bank

#4 Insights From Consumers And Bank Research About Spending Priorities And How They Match To Each Other
Daniel Latimore, SVP, Banking Group, Celent

#5 Measurement Of Customer Experience Management: Determining How To Most Effectively Determine The Success Of Your Customer First Strategy By Moving Beyond NPS
Parin Kothari, SVP, Digital Channels Strategy & Planning, TD Bank Group