Mary Ann O'Brien

Founder and CEO
OBI Creative

A nationally recognized branding and marketing thought leader, Mary Ann has been entrusted by some of the most successful brands in the world to help steer their strategic direction. She has led national and global strategic initiatives for Intel, Microsoft, Sony, Gateway computers, ViewSonic, D-Link, Advance Auto Parts, SAC Federal Credit Union, Bridges Investment Management, Inc. and Creighton University. Prior to founding OBI Creative in 2001, Mary Ann served as Executive Vice President of Marketing at Gateway in San Diego, California and Vice President of Sales & Marketing at GoAmerica in Hackensack, New Jersey.

A pioneer in the study of customer experience, she co-authored the O’Brien Voice of the Customer (o.VoC) study that has served as the foundation for numerous business success stories globally, nationally, and within the Omaha metro area.

Check out the incredible speaker line-up to see who will be joining Mary Ann.

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Day 3

Saturday, April 12th, 2014

10:50 Innovation Spotlights

#1 Scott Lehrbaum, Group Manager, Business Development, Intuit

#2 LIFE is a Game of Inches
Mary Ann O’Brien, Founder and CEO, OBI Creative

In business and life, success is a game of inches. Today, the inches that determine the difference between domination and just showing up to play are fought for and won by players who align their strategy with the customer journey. Winning at omni-channel requires understanding your customers – what they want, what they love and what they experience with your brand on every channel. By leveraging external research of your customers’ journey, you can be the catalyst for change in your organization and achieve success with your marketing efforts.