NetFinance Interactive (past event)

December 02 - 04, 2014

Rancho Bernardo Inn, San Diego, CA

Contact Us: 1.888.482.6012

View the Latest Edition of NetFinance Interactive Here

Frederick Paster, SVP, Consumer Internet & Mobile at Citi

Frederick Paster


SVP, Consumer Internet & Mobile
Citi

Check out the incredible speaker line-up to see who will be joining Frederick.

Download The Latest Agenda

Day 1

Wednesday, February 12th, 2014


08:50 Innovation For Existing Products: Transforming Transactions

As banking becomes more digitized, it can be difficult to prioritize the customer experience. Citi is setting itself apart by incorporating customer feedback directly into refining existing services and launching new offerings across its global customer base. While innovation is traditionally thought of as the introduction of a new product or technology in the marketplace, it is crucial to continually improve existing offerings to make customer transactions as seamless and responsive as possible. Both kinds of innovation occur simultaneously.

Rick Paster, Senior Vice President at Citi’s Global Consumer Marketing & Internet Office (GCMIO) will discuss Citi’s recent digital upgrades and launches, as well as how the bank innovates on foundational functionality.