NetFinance Interactive (past event)
December 02 - 04, 2014
Rancho Bernardo Inn, San Diego, CA
Contact Us: 1.888.482.6012
Frederick Paster
SVP, Consumer Internet & Mobile
Citi
Check out the incredible speaker line-up to see who will be joining Frederick.
Download The Latest AgendaDay 1
Wednesday, February 12th, 2014
08:50 Innovation For Existing Products: Transforming Transactions
As banking becomes more digitized, it can be difficult to prioritize the customer experience. Citi is setting itself apart by incorporating customer feedback directly into refining existing services and launching new offerings across its global customer base. While innovation is traditionally thought of as the introduction of a new product or technology in the marketplace, it is crucial to continually improve existing offerings to make customer transactions as seamless and responsive as possible. Both kinds of innovation occur simultaneously.
Rick Paster, Senior Vice President at Citi’s Global Consumer Marketing & Internet Office (GCMIO) will discuss Citi’s recent digital upgrades and launches, as well as how the bank innovates on foundational functionality.
Rick Paster, Senior Vice President at Citi’s Global Consumer Marketing & Internet Office (GCMIO) will discuss Citi’s recent digital upgrades and launches, as well as how the bank innovates on foundational functionality.