Chris Young

Director of Industry Strategy & Marketing
Adobe

Christopher Young is the director of industry strategy and marketing for Adobe’s Digital Marketing Business. In this role, he leads a team of industry specialists who work with Adobe’s Financial Services clients to help them develop best-in-class digital marketing strategies. Prior to joining Adobe, Young spent more than eight years at E*TRADE Financial where his last held position was VP of brokerage marketing. Prior to E*TRADE, he was the VP of retail advertising at JP Morgan Chase. Young also has extensive agency experience working with a range of clients across traditional, direct and digital advertising and marketing programs.

Check out the incredible speaker line-up to see who will be joining Chris.

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Day 2

Wednesday, March 12th, 2014

09:10 Extending Digital Marketing Capabilities to Across Channels to Drive Digital Sales

As financial services companies shift their digital strategies from purely servicing customers and reducing costs to personalizing experiences and driving sales, the technology used is required to both integrate and extend across channels (web, mobile, social, call center and branches). In this session Adobe will highlight approaches to extend enhanced digital marketing capabilities across these key channels to unify the understanding of the customer, efficiently create more relevant experiences and increase sales in web and mobile channels.

15:35 Roundtable Discussions

Pick 1 Topic Of Your Choice

#1 How To Build Relationships Through The Digital Channels
Jon Biskner, VP of IT, Nicolet National Bank

#2 Beyond Last Or First Click: How Do You Create An Effective Multi-Touch Attribution Model That Makes Digital Spend More Efficient?
Chris Young, Director of Industry Strategy & Marketing, Adobe

#3 Multi-Channel Strategy: Shifting From A 30,000 Foot View To The Ground Floor- How Do You Operationalize It?
Brad Strothkamp, VP, Head of Digital Strategy, Competitive Intelligence, and Customer Insights, U.S. Bank

#4 Insights From Consumers And Bank Research About Spending Priorities And How They Match To Each Other
Daniel Latimore, SVP, Banking Group, Celent

#5 Measurement Of Customer Experience Management: Determining How To Most Effectively Determine The Success Of Your Customer First Strategy By Moving Beyond NPS
Parin Kothari, SVP, Digital Channels Strategy & Planning, TD Bank Group