NetFinance Interactive (past event)
December 02 - 04, 2014
Rancho Bernardo Inn, San Diego, CA
Contact Us: 1.888.482.6012
Brian Borkowski
Director, Digital Marketing
Farmers Insurance
Check out the incredible speaker line-up to see who will be joining Brian.
Download The Latest AgendaDay 2
Wednesday, March 12th, 2014
14:25 PANEL: Measuring The Impact Of Digital On Your Sales Channel
• Understanding how to start
• What is the first thing? How do you take the very first step?
• How do we put measurements in place over things you directly or indirectly control
• How do you measure the return when you aren’t doing sales?
• Determining how to manage situations when sales are decreasing
• What caused it? How do you measure it?
• Evaluating the KPI’s & dashboards to use to understand your performance
• How do you prove to your CFO that the digital dollars are well spent?
• How do your filter out the noise to see the true impact of your digital channels?
• Strategies to measure your sales force’s effectiveness using digital measurements
• What is the first thing? How do you take the very first step?
• How do we put measurements in place over things you directly or indirectly control
• How do you measure the return when you aren’t doing sales?
• Determining how to manage situations when sales are decreasing
• What caused it? How do you measure it?
• Evaluating the KPI’s & dashboards to use to understand your performance
• How do you prove to your CFO that the digital dollars are well spent?
• How do your filter out the noise to see the true impact of your digital channels?
• Strategies to measure your sales force’s effectiveness using digital measurements