Betsy Hubbard

Co-Founder
Mindset Digital

Betsy Hubbard is an international keynote speaker and co-founder of Mindset Digital, an online training company that helps Fortune 500 firms get their workforce up to speed in a digital world. She and co-founder Debra Jasper have trained more than 17,000 people around the world, from Utah to Ukraine, on social and digital media trends. A former grantmaker at the Pew Charitable Trusts, she holds degrees in public policy and political science, with a year spent abroad at the London School of Economics.

Check out the incredible speaker line-up to see who will be joining Betsy.

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Day 1

Wednesday, February 12th, 2014

12:00 Getting Social Media ROI Without Getting It Wrong: Why Financial Firms Are Going for Compelling vs. Canned

More than 90 percent of high net worth investors now use social media. That’s why today’s financial firms are dropping the canned content, trying more informal approaches and streamlining the approval process so their teams can create posts and tweets that actually resonate with their clients. That’s what gets you real ROI. But what about the other ROI? The Risk of Ignoring massively complicated compliance rules? In this session you’ll discover:

• the latest trends in social media marketing and selling for financial firms

• how to get your workforce up to speed on using new platforms -- in effective and compliant ways (is favoriting a tweet really an endorsement?)

• new approaches to connect with clients and earn real social media returns

Day 2

Wednesday, March 12th, 2014

NetFinance Interactive (past event)

Betsy Hubbard

Day 1

12:00 Getting Social Media ROI Without Getting It Wrong: Why Financial Firms Are Going for Compelling vs. Canned

Day 2

12:25 It May Be Digital, But it MUST Be Personal: What Works, What Doesn't with Today's Digitally Savvy Investors